Discuss the Relationship Between Persuasion and Attitude Change.

Discuss the relationship between persuasion and attitude change. The procedure of changing attitudes to then furthermore change behaviour has led psychologists to develop research into the topic of how persuasion takes place. The Hovland-Yale model was initially developed to persuade the American public for more support in the last stages of WW2. It was learnt that in order to persuade effectively, the need was to focus on who and what. Principally the content, the audience and the communicator.It was found that the most effective sources were experts as they had more credibility than non-experts, but also popular and attractive sources were more effective than unattractive sources. Bochner & Insko asked students to suggest how much sleep was needed, before showing them two different sources of information – an expert and a non-expert. Students were more persuaded by the expert even when it conflicted with their own beliefs. Another finding from the model found that messages a re more effective if the audience feels that their main purpose is not to persuade.Also, if a message contains a moderate level of fear it becomes more successful. McGuire also found that there was a primacy effect in messages. His research found that when he was trying to persuade students to join a course, he was more persuasive if he gave the positive points first. The final factor involved in the Hovland-Yale model is audience factors. It was seen that moderately intelligent audience members were more easily persuaded and when aiming at high intelligence audience members, it would be more effective to present both sides of the argument.The Elaboration-Likelihood model focuses on the message itself and splits this into two sections. Whether the audience focuses on the main content of the message or if they focus on other factors such as the communicator giving the message. Petty et al. called this the central and peripheral route. The central route audience members focus on the q uality of the arguments and are motivated to think about the message. It’s been suggested that this has a lasting attitude change.The peripheral route is quite the opposite as audience members are not motivated to think about the message and they focus on the peripheral tools (such as music, celebrities, colour) rather than the arguments presented. Attitude change through the peripheral route is temporary. The Hovland-Yale model has good research support for all three factors involved in the model. Morton et al. found that children had more favourable attitudes after being given information from an expert (doctor) than a parent. Lewis et al. ound that fear arousing messages were effective in the short-term, but messages containing humour were more effective in the long-term. However, Fechback et al. found that high fear level was most effective in messages which disputes McGuire’s findings. However, McGuire’s findings can also be explained another way to show su pport. If following the basis of the psychodynamic approach, messages using high fear arousal may trigger defence mechanisms such as denial or repression in audience members, suggesting moderate fear level is the most effective.Research also supports the key points of the Elaboration-Likelihood model. A psychologist supports the claim that the central route is more effective for high need-for-cognition audience members. Models have heavily relied on laboratory based research, which causes us to question the ecological validity. However, real-life application has occurred and found that when students were exposed to a fact-based or emotion-based health campaign, the higher NC individuals were more influenced by the central route (fact-based) and the lower NC were more persuaded by the peripheral route (emotion-based).Although both models are heavily supported by research, many research studies have involved students which brings problems of generalisation. Students have an age, wealt h, and education status which is not typical of the general public. In addition, experimenters have exposed participants solely to their stimuli, whereas in the real world, we are exposed to thousands of media forms everyday; thus lacking in mundane realism.

Passive Aggressive Behavior in the Workplace Essay

Projects are due; holidays are here, so much to be done and so little time to do it. It is just a part of life to be dealing with so many different types of personalities, different work ethics and just basically understanding the people that you work with in a forty-hour work week. Dealing with co-workers that are passive-aggressive in their behavior can be quite frustrating until you learn the best ways in which to deal with this type of behavior. Individuals who exhibit passive aggressive behavior tend to express hostile and antagonistic feelings in a non-aggressive way. Although they may appear to be passive on the surface, in reality they are direct and purposeful and intend to control, injure or assign a negative perception, all the while avoiding responsibility (Hopwood, 2009). Once you understand passive aggressive behavior it is easy to spot. Many people are afraid to confront feelings period, whether they are positive or negative. So many people really do not know how to express themselves and exactly what they are feeling so they stuff their emotions down ignoring them. These negative emotions come out in some form or fashion and most of the time at the expense of others. In order to feel their self-importance they will put others down but in a joking matter and subtle way. A passive aggressive individual is identified by their actions, behaviors, non-verbal and verbal actions. Nancy was never satisfied; nothing in the department went her way. She was overworked, underpaid and never let a moment go by that she didn’t let everyone around her know it. If you had a question, even if it was not directed at her, she had the answer. But yet, she never kept her workload up to the levels of the rest of the team. Always with an excuse, she never completed her work on time and blamed others for the lack of cooperation. In meetings, Nancy had her arms folded, or her head down writing whatever came to mind on a piece of paper. When asked her input on anything her answer was always, â€Å"whatever the team decides.† But yet, she was the first one out of the gate to complain about decisions that had been made. Nancy is a prime example of: Passive Aggressive Behavior. Dealing with Nancy was difficult but yet she had a charm and gentleness about her that although she got on your nerves she also could be very sweet. Nancy had been with the company for over seventeen years, she was single, never  married and no family to speak of near her. Knowing Nancy as an unhappy, lonely person and understanding her past helped in dealing with her on a daily basis. Her behavior, although unacceptable, was due to her lack of self-image, her disbelief in her own abilities and her own lack of social skills. Her only way of communication was in a negative way. Complaints given, reviews with low scores, lack of promotion and even lack of increase in pay, have yet to change the behavior on Nancy part. It is surprising that she still has a job with the same company. Taking the time to view how to handle situations and interact with other people can greatly impact the workplace environment. It is important to deal with emotions in ways that are healthy and constructive to both yourself and those in your life. Although Nancy’s behavior had a negative impact on some of the co-workers, learning to tune her out was their way of handling her behavior. There were a couple of individuals that would call Nancy out on her behavior and in some cases it ended up with conflict between the two parties. Passive-aggressive behavior can cause problems in the workplace on both a personal and organizational level. Organizational politics has emerged in the last decade as a field of growing value and relevance for understanding managerial processes. Studies have examined various aspects of political behavior in the workplace but have not done enough to cover the full variety of aftermaths that such behavior may yield. (Vigoda, 2002) Office politics play a role in aggressive behavior as studies done by Ferris, Fedor, Chacher and Pondy (1989) suggest. In this study it was pointed out that self-interest may be consistent with or at the expense of others. Organizations politics can result in both a positive and negative outcome at work. Helen and Joe were both up for the same promotion at work. Joe was friendly outside of work with his supervisor, Tom. Helen, being a mother of a teenager, did not spend the time meeting others after work. Both individuals were on the same level with skills and knowledge, but Joe was promoted. Up to the time of the announcement, Helen and Joe were work time friends, often going to lunch together. After the announcement of Joe’s new role, Helen could not bring herself to continuing the friendship. In fact, Helen turned into a very passive aggressive individual often sabotaging Joe’s work to make him look bad. The role that  office politics played lead to the behavior of Helen; however, she finally saw how her behavior was only hurting her and came around to acceptance of Joe’s new role. Within a couple of years Helen had moved over to another department and by-passed Joe’s level within the company. Understanding the personality traits of co-workers and supervisors will be a positive aspect of dealing with the passive aggressive individuals. When dealing with someone who exhibits passive aggressive behavior, moderating your responses will help the individual work on changing their behavior. To show anger when dealing with these type individuals will only invest and encourage their behavior by bringing you into the aggressiveness. Choosing not to participate in passive aggressive behavior, either by calling out a co-worker on his/her conduct or by not exhibiting such behavior yourself, can only reap benefits. References Ferris, G. R., Fedor, D. B., Chachere, J. G., &Pondy, L. R. (1989a). Myths and politics in organizational context. Group and Organization Studies, 14, 83-103 Hopwood, Christopher J;Morey, Leslie C;Markowitz, John C;Pinto, Anthony;Skodol, Andrew E;Gunderso. The Construct Validity of Passive-Aggressive Personality Disorder. Psychiatry; Fall 2009; 72, 3; ProQuest Central pg. 256 Vigoda, Eran. Journal of Organizational Behavior Stress-related aftermaths to workplace politics: The relationships among politics, job distress, and aggressive behavior in organizations 23. 5 (Aug 2002): 571-591.

Human Resource management Assignment Example | Topics and Well Written Essays - 2750 words

Human Resource management - Assignment Example However, most companies used the common technique of terminating employment of a given number of individuals. When most organizations face weak economy and low profits, executives try to solve this through cost cutting. This includes conducting the downsizing process. Through this process most organizations are able to better their earnings for a shorter period as most of the organizations cannot sustain these gains. This happens as organizations reduce the labor costs by laying off employees. However the hidden costs of downsizing are unbearable to most organizations. This is because the workforce is eliminated from the organization but the work load remains intact. This can cripple organizations effectiveness. The resulting challenge which faces organization’s managers is that they will be forced to review their system and add costs by introduction of: overtime program, casual staff and even long working hours in order to recover what has been lost. On top of incurring high financial costs, emotional costs that are immeasurable can be experienced. For the surviving employees they w ill have no choice but to work harder than usual. Effectiveness and efficiency are major goals of organization’s retrenchment. Therefore, the business entities can retrench redundant workers to pave way for mechanized production process aimed at speeding up production and improving quality of products or services. Gandolfi (2006 p. 2), asserted that downsizing was used by organization in 1990s as a practical measure to increase organizational efficiency and effectiveness. It is a strategic management tool that has affected thousands of organizations and lives of millions workers in the world. Companies experience conditions that compel them to retrench a portion of its work force. The circumstances that cause downsizing include market reduction, economic recession, loss

Research Assignment Essay Example | Topics and Well Written Essays - 7000 words

Research Assignment - Essay Example The commerce groups are Mobile Phones, Multimedia, Enterprise Solutions and Networks. The straight groups are Customer and Marketing Operations and Technology Platforms. The Nokia mobiles are intended to tender a wide variety of business users elastic access to Oracle Collaboration Suite, via text message, browser, or over-the-air harmonization of calendar and speak to in rank. The effect is endeavor mobility that is both influential and reasonable, enabling IT departments to offer omnipresent admittance to in sequence athwart their organization The prospect of the wireless manufacturing is predicated on the release and management of value-added services. According to this group research the market for these services is huge, with destructive marketing campaigns positioning mobile multimedia contented at the heart of today's way of life. For expediency the term Service Delivery Platform (NOKIA) is used as a method of referring to the structural design that is necessary to transport these services (Coakes, , pp3-12). Regrettably, there is no normal meaning for the term, or the components that constitute an NOKIA. For instance, the word implies that there is a solitary system a hardware/ software platform that addresses all the technical and commerce issues. This imprecision allows vendors to offer 'solutions' that speak to person market segments while still promoting their answer as an NOKIA. It is too late to alter the expressions, ... This imprecision allows vendors to offer 'solutions' that speak to person market segments while still promoting their answer as an NOKIA. It is too late to alter the expressions, but we can employ a enhanced set of definitions. Nokia's NOKIA hallucination is based on the definitions anticipated by the Moriana Group, namely: An NOKIA provides a total bionetwork for the speedy deployment, provisioning, capital punishment, management and billing of assessment added services. An NOKIA supports the liberation of voice and data services and at ease in a way that is jointly network and device-independent. An NOKIA aggregates dissimilar network capabilities and services as well as dissimilar sources of contented and allows application developers to access them in a uniform and consistent way (Beers, M. 2003, pp43-57). In the past the NOKIA thought has been principally listening carefully on the IT infrastructure necessary to transport and administer the overhaul environment, with the fundamental network merely as long as the crossing point and release machinery. Nevertheless, in the new developing NOKIA world these boundaries among IT and network environments are amalgamation, thus generating the need for a new end-to-end architectural observation spanning the absolute service release environment. In exacting the subsequent new challenges require to be addressed: This group research study recognizes the present limitations of NOKIA as a term as well as the significance of the notion, i.e. the require to facilitate the growth and completion of value-added services. That procedure is careful from a business viewpoint and it is visualized

America's response to the Flat World Case Study

America's response to the Flat World - Case Study Example Apart from World Trade Organization (WTO) and General Agreement on Tariffs Trade (GATT), the United States has entered into small trade deals as part of their plan to pursue trade liberalization on multilateral, regional and bilateral fronts. Securing ties with strategic partners enables the United States to expand its already booming economy. It can conquer overwhelmingly small and developing economies through these trade agreements (McMahon, 2006). As of 2005, America has entered into ten Free Trade Agreements. The first trade agreement is with Israel in 1985. This was followed by Canada and Mexico which comprises the North American Free Trade Agreement (NAFTA) which took effect in 2004. A free-trade agreement with Jordan went into effect on December 17, 2001. Negotiations for free-trade areas with Singapore and Chile, begun in December 2000, have been completed. On January 21, 2003, the United States and Morocco announced their intention to negotiate a free-trade agreement, and on May 21, 2003, the United States and Bahrain announced such an intention (www.citizen.org/trade/nafta, 2006) . It was then followed by the partnership with the countries such as Australia, El Salvador, Nicaragua and Honduras. An agreement with Guatemala, the Dominican Republic and Costa Rica have passed congress and has yet to be enforced. There are three more agreements that are being considered by congress, with Oman, Peru and Colombia. Talks are be ing done with 11 more would be trade partners, either bilaterally, as part of regional deals or as members of customs union (McMahon, 2006). Free trade agreements (FTAs) are arrangements or pacts between countries to secure preferential deals with strategically important countries. It can help the companies to enter and compete more easily in the global marketplace. In these kinds of agreements, this will help level the international playing field and encourage foreign governments to adopt open and transparent rule making procedures, as well as non-discriminatory laws and regulations (McMahon, 2006). FTAs also help strengthen business climates by eliminating or reducing tariff rates, improving intellectual property regulations, opening government procurement opportunities, easing investment rules, and much more. These deals may be lowering or in some cases elimination of tariffs and other hindrances on goods. NAFTA for instance, has set limits for safety and inspection of meats sold in the grocery stores, new patents for medicines that raised its prices constraints on local government's ability to zone against sprawl or t oxic industries; and elimination of preferences for spending the tax dollars on U.S.-made products or locally-grown food (Gruben,1997). Related to this, international trade is an integral part of the U.S. economy, accounting for more than one-quarter of U.S. gross domestic product and supporting more than 12 million U.S. jobs, including 1 in 5 manufacturing positions. FTAs can be a catalyst for accelerating economic growth by allowing greater competition, encouraging the formation

Operational Management Issues for Services Essay

Operational Management Issues for Services - Essay Example The organisation generally offers next day gift delivery service throughout the United Kingdom and also in the overseas business market. However, in recent times, new market players have considerably entered into the business market of Pinnacle due to increased market competition and thus the organisation is quite concerned to reconsider its superior market position. The chief vision of Pinnacle is to remain as the topmost brand as well as the first choice of gift delivery service for the customers. In this particular paper, a comprehensive analysis regarding the business operations that are performed by Pinnacle in relation to the business goals as well as the levels of customer service of the organisation will be taken into concern. Moreover, certain alternatives that might enhance the business operations of Pinnacle, suggestion of suitable options along with covering implementation issues and depicting appropriate recommendations for Pinnacle will also be addressed. A Critical Rev iew of the Business Operations of Pinnacle The crucial business function of Pinnacle is generally associated with offering gift delivery service throughout the UK and also in the overseas regions. The majority of the sales of the organisation usually arrive from next day gift delivery service. ... In this context, all the orders of the organisation are delivered by the respective outlets or stores. The retail outlets or the stores are independently owned and perform the business transactions under Pinnacle brand name. From the perspective of the business operations in relation to order distribution and processing, Pinnacle places its business orders from one shop to other shop within the UK. In order to place its business orders in the overseas regions, the organisation executes this sort of business operation through its established mode of central operation. In terms of performing direct sales, the organisation fundamentally conducts its direct sales through a nationally advertised free contact number, online sales through making use of the website of Pinnacle and direct mailing responses that come over phone. It has been viewed that the main business operational systems of Pinnacle include paper based system for taking business orders from the customers by contacting them d irectly over telephone and PDQ (credit card swipe) machines for the purpose of effectively processing all credit card related payments. Furthermore, the other chief operational systems of Pinnacle include the website of the organisation for performing online sales and an outdated Automated Call Distribution System for directing the calls of the customers in relation to the placement of the business orders of the organisation. In this context, Pinnacle should introduce a unique or innovative Automated Call Distribution System that can direct more customer calls and thus ultimately can raise the business orders of the organisation by a significant level. On the basis of the flow chart, in relation to the business objectives along with the level of the

What were Peron's economical and political polices and why did they Essay

What were Peron's economical and political polices and why did they fail† - Essay Example d economic steps taken by the Peron’s government and there is a so called de-peronizing process in the country to reverse the damage done by the regime. There were major issues involved on the social, political as well economical scale which are considered as failed steps taken by the regime. This essay will look into the reasons behind the failure of economic as well as political policies initiated by Peron during his two regimes and their overall impact on the Argentinean economy and the Latin America as a whole. The structure of this essay will be in such a way that it will first discuss the political history of Argentine just before the era of Juan Peron followed by the Political rise of Peron and then how and what was done on the economic front which made Peron as one of the charming and progressive leaders of Latin America and finally it was explored as to why the Economic as well as Political reforms undertaken by Peron can be considered as failure. In discussing the Political history of the Argentine, we will be focusing on the period of the first half of the 19th century but before the overtaking of Peron of the Argentine government. This period will be analyzed in order to explore the political thought of Peron’s time when finally achieved the throne of Argentine government for the first time in 1946. The Political history of Argentine remained much of a troubled history as it has witnessed much trouble and instability in its political as well as social arena despite having such great potential. It is largely considered that the political problems of the country was much due to its own people rather than inflicting trouble from external forces.(Watkins,1996)1. Historically, Argentine has remained an oligarchy under one party rule. However due to Oligarchy, there was a widespread opposition to the rule too as it was perceived that the Oligarch was pursuing their own class interests therefore there was a growing dissent within the middle class